Marketing transaccional vs marketing relacional wuombo. Philip kotlers contributions to the field of marketing philip kotlers status as a major thought leader in marketing is widely recognized. Marketing managementis the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges. Marketing relacional e relacionamentos em mercados b2c. Marketing relacional carmen barroso castro, enrique. Inside this book this is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Alexandra landazuri savinovich y valentina leon vega. This pdf book contain marketing management 14e kotler keller document. Probably great to read before an mba and just if you want to understand how marketing is supposed to. Pdf this is a research paper focused on relationship marketing, from a theoretical. Del marketing transaccional al marketing relacional dialnet. Pdf marketing relacional fundamentos crm adela collahuazo.
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